Goto

Collaborating Authors

 customer service and security


Improving Customer Service and Security With Data Analytics

#artificialintelligence

The advantages of analytics to customer service have already been shown. Now the question becomes: How can analytics be used to improve security? Organizations are collecting more and more data. And while rich data allows personalized service, detailed data about real people (rightly) often raises concerns. Just as this data is increasingly valuable to organizations, it can be valuable to criminals as well, leading to an ever-escalating series of data breaches.